BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
01
/05
●
Featured Engagements
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
wilson
A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here.
at&t
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services. here.
patagonia
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
BASIC/DEPT® HELPS BRANDS ●CONNECT W/ CULTURE
BASIC/DEPT® HELPS BRANDS ●CONNECT W/ CULTURE
ADWEEK (AGENCY SPOTLIGHT)
Featured News
Featured News
a fresh collab with brixton just in time for spring
work 01.05.2025
BASIC® Earns 12 Nominations in 26th Annual Webby Awards
awards 01.05.2025
Patagonia Recognized for Environmental Impact at The Inaugural Anthem Awards
awards 01.05.2025
Cowboy and BASIC® Recognized Across 8 Categories
awards 01.05.2025
FAST CO.: BASIC® and KFC Team Up for a Digital Overhaul
press 01.05.2025
BASIC® and Webex Champion “Hybrid Collaboration” As Next Evolution of Workplace Culture
press 01.05.2025
BASIC recognized with 2020 Star Award for Technology by KFC
awards 01.05.2025